1. Fun. In terms of fun, as a female consumer of the cosmetics market, many people have potential standards for product packaging needs.

2. Concise: Usually simple and elegant cosmetic packaging design style is easy to highlight the purity, elegance and quality of the product.

3. Practicality: If some cosmetic outsourcing materials can be used for other storage and decoration after the product is used up, it will also give points to the product.

4. Environmental protection: The green trend should not only be reflected in the addition of natural raw materials, but also in the development and design of cosmetic packaging materials.

5. Modernity: Packaging made of transparent materials can create a sense of openness and trust, and meet the interests of millennial consumers-fresher and healthier.